CORPORATE COMMUNICATIONS AND MEDIA RELATIONS
Clarity, consistency and trust are keys
to effective communications
Imagine if every employee understood with perfect clarity your mission and values – and could recite them. Imagine if every customer were a true brand ambassador, and if every decision-maker who influenced your destiny treasured the very existence of your business.
Clear, timely and effective communications are essential to your success — to reinforcing your brand, to meeting your financial goals, to building investor confidence, to attracting and retaining the best talent and to driving employee engagement.
And effective communication begins with a relationship based on mutual respect and trust.
Behan helps senior executives put in place an intentional and strategic approach to communications with the audiences that matter most, including employees, customers, shareowners, government officials and the news media.
Our team of strategic public relations experts has earned the respect of clients nationwide for candor, integrity, insight and intelligence. Our experience crafting messages is deep. Our knowledge of corporate communications and media relations is extensive, and our success in helping clients navigate a constantly changing media landscape is unmatched.
Led strategy team for major advocacy campaigns in support of three successful New York State-wide ballot initiatives on environmental issues;
Provided strategic advice and media and legislative representation to major national paper manufacturer on competitiveness, regulatory and tax issues; environmental issues and permitting; labor issues, leadership transitions, and community relations;
Led federal advocacy campaign to retain “black liquor” tax credit beneficial to U.S. pulp and paper industry;
Guided hospitals and other healthcare providers in communicating with physicians, employees, elected officials, community stakeholders and the news media regarding major organizational changes, ownership changes, capital investments, and programs and services;
Developed and successfully branded decade-long community relations program for international manufacturing client in New York’s Capital Region, including partner relations, advertising, media relations, social media and on-site activation at more than two dozen annual events
Served as strategic consultant to New York colleges and universities on organizational change, leadership transitions, sexual abuse and harassment allegations, and financial crises;
Adviser to global logistics company in conceptualizing, organizing and publicizing grand opening of multi-million-dollar headquarters and distribution center;
Adviser to major non-profit organizations facing investigations related to quality of care, employee conduct, and government reimbursement;
Coordinated brand development and communications for major capital campaign for New York State community college;
Earned national news media attention for preeminent fine arts museum in Upstate New York.