John Brodt

Senior Vice President ‐ john.brodt@behancom.com

John Brodt joined Behan Communications in 1990 and leads the firm’s Corporate Communications Practice. His experience includes developing, managing and implementing strategic, results-oriented community, employee and customer communications programs incorporating traditional, social and earned media; video production; and special events. He has also counseled clients on a wide variety of challenging reputational issues and in times of crisis.

Over his 25-plus-year career, John has worked closely with clients in the health care, manufacturing, higher education, financial and local government sectors. In 2013, he led a statewide education and advocacy campaign that earned Behan Communications the prestigious Silver Anvil award by the Public Relations Society of America

John holds a bachelor’s degree in journalism from Utica College and an associate’s degree in liberal arts from SUNY Adirondack. He is a member of the board of directors of Fort Hudson Health System.

representative engagements

JOHN HAS REPRESENTED:

  • Major manufacturer through contentious, six-month unionized work stoppage
  • Mining company in successful effort to secure statewide voter approval for controversial state land swap
  • Coalition of local governments in opposing efforts to greatly restrict public use of state-owned forestland
  • Regional hotelier in rebranding newly acquired historic property
  • Industrial client in siting controversial landfill
  • Not-for-profit community hospital in opposing stand-alone surgery center that threatened not-for-profit’s viability
  • Financial institution confronted with employee embezzlement
  • Tourism-related businesses in joint venture to open major new regional attraction
  • Local government to develop public participation process for siting of new regional landfill
  • Healthcare, religious and manufacturing organizations to produce documentary-style videos  
  • Regional healthcare system to increase brand recognition by 10 percentage points
  • Community hospital to develop community awareness program on CPR education
  • Manufacturing, healthcare and higher education clients faced with sudden leadership transitions