Case Study:
Nation’s Largest Industrial Property Owner Chooses Behan for National Communications Program
Detroit-based RACER Trust had a massive property portfolio — 89 locations in 14 states — and a mandate: Find buyers who will invest in redevelopment and job creation.
RACER — for Revitalizing Auto Communities Environmental Response —
is one of the largest industrial property owners in the United States and the largest environmental trust in U.S. history.
It has two missions: To clean up industrial contamination on properties formerly owned by General Motors Corp. and to sell them to create jobs and new economic activity.
Soon after RACER was formed, it engaged Behan to develop a national public communications strategy to tell its unique story to prospective buyers, community leaders, elected officials and the news media — with a central focus on jobs and revitalization for communities hard hit by losses in auto manufacturing.
RACER was featured prominently in news stories by USA Today, NPR, the BBC, Reuters, The Associated Press, The New York Times and several respected national trade publications, and Behan has driven widespread regional and national attention to RACER property transactions while managing the full range of communications for the client.
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