Higher Education

The landscape of higher education is shifting, with pools of applicants shrinking and greater competition for resources. Colleges and universities are challenged to form new coalitions and partnerships, and to position themselves as drivers of regional economies. This requires multi-tiered messaging, strong community relations and timely, effective communication with core audiences and constituencies. Behan helps higher education clients engage proactively with elected officials, opinion leaders and the news media; students, prospective students and alumni; faculty and staff; and community and business leaders, strengthening mission support and opening new lines of communication that provide short- and long-term benefits for the institution. Our experienced team also provides comprehensive crisis communications planning and management, guidance during college leadership transitions, and support for colleges seeking financial resources and building political alliances.

Representative Clients

  • Albany Law School
  • Paul Smith's College
  • Siena College
  • Skidmore College
  • SUNY Adirondack
  • SUNY Adirondack Foundation
  • SUNY Research Foundation
  • The College of Saint Rose
  • The Sage Colleges
  • Union Graduate College