Behan Team Member Honored for Marketing and Advocacy
Congratulations to our colleague Brooke Manrique, who led a team that has just earned national and state awards for a high-profile marketing and advocacy campaign.
Brooke created the “Be The Change For Kids Campaign” during her time with the New York State School Boards Association. The campaign has been honored with the Thomas A. Shannon Award for Advocacy from the National School Boards Association and the 2012 Empire State Society of Association Executives Excellence in Marketing Award.
“Be The Change For Kids” spotlighted the risks to public education caused by the combination of declining revenue; soaring payroll, pension and benefits costs; and redundant services. It called for action by parents, educators and taxpayers to control spending and search for innovative means to improve efficiency and results.
“These awards reflect the outstanding work of many people, especially your efforts in planning and executing the project,” NYSSBA’s Deputy Executive Director, Rita M. Lashway, wrote to Brooke.
This is the creative, strategic leadership and results that set Brooke apart from many capable people in our profession, and why we are thrilled, on behalf of our clients and those who will be, to have Brooke on our team.
Brooke joined our firm as a Senior Project Manager in August. She served as Asia Pacific Marketing Manager for Intelsat, a Washington, D.C.-based global provider of satellite services, and as Director of Marketing for the national Association for Financial Professionals in Bethesda, Md., before joining the state School Boards Association in Albany. There, as Deputy Director of Marketing, she spearheaded all marketing efforts for the 5,000-member organization, including promotion, marketing research and analysis, and brand management.
Brooke earned an MBA in Marketing and International Business from the University of Maryland. She is a graduate of American University in Washington, D.C., with a degree in International Relations and Russian Area Studies.
— Mark Behan
Storage Wars teaches a Social Media Lesson
I have a guilty pleasure.
And I’ll admit it right here.
I am hooked on a TV show called “Storage Wars” on A&E.
A group of “auction hunters” bid against each other to buy abandoned storage units for the right to resell what’s in the units.
It’s a roller-coaster ride into “how-do-they-live-like-that?” land.
You never know what kinds of crazy things are going to happen – or what’s going to show up inside the abandoned storage units.
And while it looks like they are taking big chances each week, Barry Weiss (my favorite hunter), Darrell Sheets, Jarrod Schulz and Brandi Passante, Dave Hester and the other auction hunters have the experience and savvy, as well as the assistance of outside experts, to minimize their exposure in what can be a risky business.
Are You Ready for Some…Commercials?
It feels like just yesterday Michael Jordan and Larry Bird were playing a game of HORSE for a McDonald’s Big Mac and the Budweiser Clydesdales were dashing through the snow, while Americans everywhere were rooting for their favorite team, beer in one hand, chicken wing in the other.
Well, it is that time of year again. The time when marketing teams nationwide are putting the final touches on their 30-second, record-setting $3.5 million ad segments for this year’s Super Bowl. It is reported that 58 spots were sold for Super Bowl XLVI, with the most expensive selling for $4 million.
Commercials that air during the Super Bowl reach almost 100 million viewers in the U.S., and often the commercials are more entertaining than the game. Companies and creative teams pour a lot of money and effort into these spots, which usually are more humorous, provocative and entertaining than commercials aired the other 364 days of the year.
Linking 7.3 Million Catholic New Yorkers to the World
When a controversial public policy issue arises, New York’s 7.3 million Catholics want accurate information quickly. They want to read what Cardinal-designate Timothy Dolan has to say, or fire off a quick email to their elected officials.
That’s why, when the New York State Catholic Conference – the public policy advocate for the state’s Roman Catholic Bishops – envisioned a revamped website to amplify their voice on critical public policy issues like aid for the poor, school choice and respect for life, they turned to Behan Communications’ experts in public affairs and social media.
Dennis Poust, director of communications for the state Catholic Conference, said the site the Behan team designed “is a Catholic portal that serves as a ‘one-stop shopping’ experience for visitors. Whether you are looking for the Bishops’ position on a bill before the Legislature, trying to find a nearby Catholic parish or school, information on pursuing a religious vocation, or seeking diocesan, statewide, national or international news, you can start at our site and get to where you need to be.”
Read more »
Effective Crisis Management Begins with Promptness and Authenticity
Recent events have offered revealing insights into the processes and practices of some highly visible organizations under extreme stress.
The organizations are FedEx, the United States Marines Corps and Carnival Cruise Lines. Each crisis threatened to change core perceptions about the organizations.
FedEx and the Marines handled their crises quickly and effectively. Carnival Corp.’s team has taken a more restrained, less visible approach in managing the Costa Concordia disaster, but thus far appears to have shielded the world’s largest cruise lines and its other high-profile brands from serious public damage.
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Well, It Was Make Believe
Let’s give the folks at “Saturday Night Live” the benefit of the doubt and assume it was no accident when they did a series of political ad spoofs featuring Kristen Wiig as a candidate for mayor of “Glen Falls.”
After all, it would be pretty embarrassing for a major network with an army of researchers and fact checkers to make such an elementary mistake.
Again.
Remember when the mercury hit -30 F about this time last year, and Today host Matt Lauer asked viewers how they’d like to be waking up in Glen Falls? That was live TV, so a slip like that is understandable (and Lauer got it right next time).
Viral Video Delivering Headaches for FedEx
Because you can never have too many viral videos to shock, humor and amaze, we present as our gift to you this beauty that is making the rounds of not only the Internet, but also network television and news aggregators like Yahoo!:
We’re thankful for you, our clients and friends
For many of us, Thanksgiving welcomes that wonderful season of reflection and celebration, when we look back in gratitude and amazement on the too-short year and celebrate the family, friends and colleagues who have made it special and memorable.
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Another Talented Native Brings National Attention to Glens Falls
Glens Falls Native Alex Taylor, Left in Plaid
Jimmer Who?
Alex Taylor, a Glens Falls High School classmate of basketball sensation Jimmer Fredette, will sing for a share of $100,000 next Monday night in the finals of NBC’s “The Sing-Off.”
Read more »
Entrepreneurship is Alive and Well
– and Found in Saranac Lake
The glow of a successful entrepreneurial effort is gleaming in the center of the Adirondacks, bringing light to this dark time of year. And what must make it even more satisfying for the owners of the Community Store in Saranac Lake is that it has garnered generous and approving national and regional media attention from The New York Times and the Albany Times Union.
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