An Infographic is Worth a Thousand Words, If Not More
Earlier this month, Behan Communications entered the world of infographics to support an industry group with a compelling — but complicated — story.
Infographics are a hot trend, and with good reason. With an informational graphic, complex concepts can be explained in an easy-to-follow, visually appealing format. Fast Company, a magazine big on innovation and design, has been a proponent — and heavy user — of infographics for a while now, and explains why here.
We wanted to tell the important story of biomass energy. Biomass energy is renewable, but it is not as well known (or well understood) as other forms of renewable energy, such as solar and wind.
Biomass is the organic matter in living plants, including trees and agricultural crops. Ever since humans began burning wood for heat, biomass has been a source of energy.
The New York Biomass Alliance, a coalition of individuals and businesses dedicated to educate and advocate for the role of biomass in reducing fossil fuel reliance and meeting local and national energy goals, continually looks for ways to tell the biomass story. In working with the Alliance and one of its members, ReEnergy Holdings, we decided to create an infographic to describe the many positive attributes of biomass energy.
I don’t need words to tell the story. Our infographic, masterfully designed by our Chief Creative Officer, Troy Burns, tells it all.
— Sarah Boggess
Have you incorporated mobile marketing to your marketing mix? Chances are, you should. Here’s why:
The Numbers Don’t Lie
Like it or not, mobile phones are a huge part of everyday life. How many people do you know who don’t have a smartphone or tablet? A new report by Cisco, “Global Mobile Data Traffic Forecast for 2011-2016,” indicates that by 2016, there will be more than 10.3 billion mobile-connected devices worldwide. Considering there are only 7 billion people in the world, it’s a very significant number. The same study also reveals that mobile data traffic is expected to increase 18-fold by 2016, revealing the continuing significance of smartphones in our everyday lives. > READ MORE
Great Clients Keep Our Firm No. 1
Behan Communications Inc. again has been ranked the Number 1 PR firm in the Capital Region in Capital District’s Business Review’s 2011 survey based on annual billings.
No one in our firm will tell you we are not excited about the ranking, but we are prouder still of our long-time association with leading clients in manufacturing, energy, environmental affairs, health care, financial services and other sectors.
Our team comes to work each day knowing the people we admire and respect have entrusted their work to us and are counting on our ideas, our energy and our execution to enhance their brands and reputations. It is an awesome responsibility that we embrace and will never take for granted.
Great clients inspire and invigorate us with challenging work every day, year after year. Service is the core of our business, and it is our privilege to work on their behalf. And when the work is finished, the relationships we have built carry on; for that we are truly grateful.
The Capital Region is blessed with a broad range of first-class communications and marketing talent. We thank our clients for choosing us.
— Mark Behan
15 Tips for Effective Employee Communications
Management guru Patrick Lencioni, in his book “The Three Big Questions for a Frantic Family,” pointed out that many of us spend a lot of time and energy developing strategic plans for our businesses, but fly by the seat of our pants with our families.
A similar phenomenon takes place within businesses. Many organizations plan tirelessly for how to best engage their external audiences: customers, investors, media, analysts and community members.
Often, they forget their most important constituency: Their employees, the people who have the most control over the future of the organization.
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization. And to engage employees, they understand the need to communicate strategically with them.
> READ MORE
Public Relations, by definition …
The Public Relations Society of America, the association for PR professionals, just completed almost a year of research and four months of stakeholder engagement to create a modern definition of public relations.
This was wordsmithing by committee.
On steroids.
> READ MORE
@behancom
- Why we do what we do: http://t.co/qsWR1dFT #PublicRelations #PR #PublicAffairs #Marketing
- We are seeking candidates for Project Manager positions. More info: http://t.co/kD8Q0hBh
- Humor sells: @HiltonHotels teams up with @TheOnion to create an advertising campaign to attract younger customers. http://t.co/9ISYhEyr
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