GE’s Torch Run TV Commercial for the Washington County Fair

We produced this TV commercial for our longtime client GE, a Grand Champion sponsor of the Washington County Fair. Our goal was to capture with affection and admiration the tradition of youthful competition and community enthusiasm that has characterized the Fair for more than a century. The commercial brings the time-honored tradition of ceremonial torch runs to the Fair — affectionately using an ear of corn instead of a torch.

In addition to the 60-second commercial above, we produced a 30-second version and an online trailer that was shared exclusively through social media networks. You can see the trailer and 30-second commercial below.